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WBA Central and North

Join us for the 2nd Annual SOAR Conference!

SOAR is a conference. It is also a mindset, an action plan and a community for women business owners, entrepreneurs and leaders in our region who are taking steps to make incredible things happen. 

In its second year, the SOAR Conference has transitioned to a fully online experience to reimagine how we do business as businesses work to adapt, recover, and rebuild from the impacts of COVID-19. 

This year the SOAR Conference will include inspiring speakers, engaging panels, peer networking opportunities and actionable resources delivered over three days in manageable 2.5 hour time commitments. All registrants will have access to a catalog of resources and event recordings following the event.  

AND – this year’s conference is completely free of charge! 

Register Today

Program Schedule

A link and instructions to access the conference will be shared with all registered participants via email. 

Day 1: Embracing An Entrepreneurial Money Mindset Thursday, November 12                            \

9:00 am          Welcome and Keynote                                                                                                                                                                                                        "Spark - Six Ways to Move Through the Fire" with Jill Blashack Strahan, Tastefully Simple                                        10:30 am          Local Entrepreneur Finance Panel                                                                                                                                                                             Kim Ellingson, Bremer Bank  |  Adelle Starin, Baby's on Broadway  |  Andrea Stordahl, Minnesota Rust              11:30 am          Breakout Sessions with Day 1 Panelists                                                                                                                                                                 Connect with Day 1 panelists and fellow entrepreneurs

Day 2: Mompreneurship - Balancing Business and Family  |  Tuesday, November 17

1:00 pm          Welcome and Keynote                                                                                                                                                                                                        "From Mompreneur to $40 Million... Three Easy Steps to Make Your Business More Successful"                                                                 with Sherry Deutschmann, BrainTrust                                                                                                                                        2:30 pm            Local Entrepreneur Mompreneurship Panel                                                                                                                                                         ChaQuana McEntyre, Family Rise Together | Lori Peterson, Codavision                                                                                                          Angela Stocke, Ang Stocke Coaching                                                                                                                                        3:30 pm            Breakout Sessions with Panelists                                                                                                                                                                               Connect with Day 2 panelists and fellow entrepreneurs  

Day 3: Living Your Healthiest and Most Fulfilling Life  |  Thursday, November 19

8:15 am            Virtual Yoga (Optional)                                                                                                                                                                                                          Start your day with Ann Maxwell, co-owner of Yoga North                                                                                                    9:00 am           Welcome and Keynote                                                                                                                                                                                                         "A Mindful Approach to Building Resilience and Finding Harmony" with Dr. Debra Lindh, Mindful Effect          10:30 am          Local Entrepreneur Health and Wellness Panel                                                                                                                                                  Kari Collett, A to Zinc Nutrition  |  Marcy Kernez, Eagles Nest Massage Therapy  |  Ann Maxwell, Yoga North  11:30 am          Breakout Sessions with Panelists                                                                                                                                                                              Connect with Day 3 panelists and fellow entrepreneurs 

Can’t make all three live sessions live? Don’t worry! All registrants will have access to a catalog of the resources and event recordings beyond the event.

SOAR Box - All SOAR Boxes Have Been Claimed, But There's Still Time to Register! 

Be one of the first 150 participants to register before October 15 to receive a SOAR Box directly to your doorstep. SOAR Boxes are packed with goodies from local businesses we know you deserve. Your mailing address must be within a Women Business Alliance county to receive a SOAR Box.

SOAR Boxes will include locally made goodies from:  

SOAR Boxes also include “Lunch with Lucy – Maximizing Profits by Investing in Your People” written by SOAR Conference keynote speaker Sherry Deutschmann and published in March 2020.                                                                        

Register Today




Jill Blashack Strahan, Tastefully Simple

Spark - Six Ways to Move Through the Fire 

Jill will tell you first-hand how to move past your fears and persevere. Whatever fire you're facing, discover how to use those struggles positively and avoid getting caught in a downward spiral. Experience Jill's inspirational story of strength, hope and hardship - and learn how you can use those insights to create a spark.

Jill founded Tastefully Simple in 1995 with $36,000. Since then she’s used her vision,  strategic thinking, ideation and communication skills to grow the company into a nationally known and loved brand.


Local Entrepreneur Panelists

Kim Ellingson
Bremer Bank

Adelle Starin
Baby's on Broadway 

Andrea Stordahl
Minnesota Rust


Mompreneurship Header - CORRECT

Sherry-DeutschmannSherry Deutschmann, BrainTrust 

From Mompreneur to $40 Million...
Three Easy Steps to Make Your Business More Successful 

Learn how a single mom with only a high school education built a successful business by putting the needs of her employees first.  You’ll hear how she balanced the needs of her own family while ensuring her employees could do the same, and how that helped her company grow to $40M, debt-free. 

Sherry is a serial entrepreneur, author and passionate advocate for entrepreneurship. In  2019, she founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses to $1 Million in annual revenue and beyond.

Local Entrepreneur Panelists


Untitled design (8)Dr. Debra Lindh, Mindful Effect

A Mindful Approach to Building Resilience and Finding Harmony  

When things are in harmony, we are in a flow. While COVID-19 and new found challenges in our current work environment may present a framework for work-life-balance, there also exists underlying tension that’s like walking a tight-rope.

Harmony is being in a state of existence, in the present; moving from moment to moment  with resilience while maintaining the ability to transition through difficulties with an outcome of ease. Learn how we can create harmony in our lives, techniques we can practice, and skills we can learn to increase resiliency and harmony in our business and in our lives.

Dr. Deb Lindh founded the global Twitter Chat #PTSDandBeyond and the podcast PTSD and Beyond which provide advocacy, support, and resources as well as hope, inspiration, education, empowerment, and growth to everyone affected by and with Post-Traumatic Stress Disorder (PTSD).


Local Entrepreneur Panelists

Kari Collett
A to Zinc Nutrition


Marcy Kernez
Eagles Nest Massage Therapy

Ann Maxwell
Yoga North


Register Today


Win Prizes from Local Businesses Just By Attending! 

If you join us for the SOAR Conference you will be automatically entered to win great prizes from these local businesses: 

Thank You, SOAR Conference Supporters

Minnesota Business Finance Corp. (1st Tier) 
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This Conference is funded in part by the CARES Act through the U.S. Small Business Administration and is supported by the Entrepreneur Fund.

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About the Central and North Women's Business Alliances

The 2nd Annual SOAR is hosted by the Central and North Women's Business Alliances, which are certified Women's Business Centers with the Small Business Administration (SBA) and hosted by the Entrepreneur Fund. The Women’s Business Alliance is a committed partner in business owners' growth and success, providing a powerful nexus for networking, capital, and strategic support. Whether you own an enterprise-level business or are preparing to expand or launch a new venture, the Alliance provides expert support for women entrepreneurs in Minnesota and Wisconsin. We have resources specific to women including advising and networking opportunities that support strategies for professional and business growth. We are a regional resource for women in business to expand leadership talents and capabilities. The WBA's also serve as regional leaders in supporting small business owners through the recovery and rebuilding efforts for COVID-19.

WBA Geography Map


The Women’s Business Alliance is a program of the Entrepreneur Fund, funded in part through an agreement with the U.S. Small Business Administration. The Entrepreneur Fund does not discriminate in providing services to people based on race, color, religion, sex, national origin, age, marital status, family status, physical or mental disabilities. Reasonable accommodations for people with disabilities and with limited English proficiency are available on request. Make a request at least 2 weeks in advance by contacting the Entrepreneur Fund at 218-623-5747 or info@entrepreneurfund.org. The Entrepreneur Fund is an equal opportunity employer, lender and service provider.